Business 3 (Principles of Marketing)
Marketing introduces students to the objectives, strategies, and tools that are important to marketing. Students become familiar with each phase of marketing and with strategies to build business and brand equity, for both large-scale operations (like Fortune 500 corporations) and smaller businesses (such as local companies). They learn how to assess marketing niches, understand customer and consumer needs, and conduct basic market research. As students study the benefits and potential drawbacks of various marketing channels, they develop an integrated marketing campaign that uses a range of appropriate marketing channels.